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About Us

Top Brands for Health

It is not just the tagline of; it is the essence of who we are and what we aim to achieve. It discloses our mission, which is to promote, educate and encourage everyone—starting with Singaporeans—to stay active and healthy so as to better enjoy their lives with loved ones.

We actively stay in touch with our customers and the Singapore public by participating in corporate healthtalks, and health exhibitions like Health & You and Rise & Shine. We also organize campaigns to encourage Singaporeans to stay healthy, like Vitamin.sg50: Redefining 50+.

Who We Are is an e-commerce portal created and supported by Sainhall Nutrihealth. Sainhall Nutrihealth, founded in 1990, is a leading distributor for health and nutritional products in South East Asia. We are market leaders in Spirulina, Natural Astaxanthin, and Healthy Fruit Snacks in Singapore and South East Asia (SEA). In fact, we are the largest Hawaiian Spirulina seller in Asia, with 6 million tablets sold annually.

Strategically located in Singapore, and in the company’s capacity as a major importer and exporter of health supplements, we supply a multitude of premium health and nutritional brands and products to the SEA market, and beyond. Today, our customers can be found in over 40 countries around the world!

We carefully source our products from renown global companies that produce natural, healthy foods and products. We represent a diverse list of global companies in the region, and are the exclusive distributor for the following health and wellness companies:

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Cyanotech Inc. of USA

A representative and the exclusive distributor of Cyanotech’s health supplements, spirulina and natural astaxanthin in the ASEAN region.


StaZen brand

Exclusive global distributor of Natural Astaxanthin and Hawaiian Spirulina of the premium StaZen brand.

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Exclusive distributor of Sundown Naturals a Top 3 Brand in the USA, in Singapore. Sundown Naturals® has the perfect range of supplements that are 100% free of gluten and wheat, 100% free of dairy and lactose, and 100% free of artificial flavours.


McDee Natural Products (NZ) Ltd of New Zealand

Exclusive distributor of McDee Fruit Snacks, made with the goodness of fresh fruits.

tea tree therapy

Tea Tree Therapy of USA

Exclusive distributor Tea Tree Therapy and Refreshed Lemon Myrtle products in Singapore. Tea Tree Therapy is the largest manufacturer of tea tree products in the USA.

Why Shop at

We carry products from top brands such as Sundown Naturals, StaZen, Tea Tree Therapy, Blackmores, Holistic Way, Centrum, Deva Vegan, Redoxon, Kyolic, Natrol, Nutrex Hawaii, and many more!

You get FREE DELIVERY for purchases above S$80 and 100% money-back guarantee*!

The validation of comes from the rapid growth of our base of customers and suppliers. Today, has more than 120,000 fans, members and customers. Hear from them!

What Our Customer Say

"The sales staffs know their products very well and able to explain to all our queries. Price are very comparative/ attractive too."
Kelly Wong
"Been a member since Jan 2015. Did a few purchases through online. Quite satisfied with the purchase but think should get more vitamin and supplements. "
Edward Yip
"Enjoy shopping with your online shop. Many product to choose from, but some of the product sometimes the price is same with outside, but the warehouse sales the price is always very low."
Jia Dan
TC Yeap
Founder and CEO

Message from CEO

With so many online portals out there, consumers like you are spoilt for choice. You may have, at times, been confused and worried about buying vitamins online as there is the possibility of being supplied with fake or adulterated products. Unknowingly consuming such products will not only cost you monetarily, but endanger your health too. “Who to trust then?” must be the utmost important question on your mind. Most shoppers expect the lowest prices when buying online. However, we believe that buying vitamins and supplements should never be about “cheap”. Instead, it should be about quality, safety, and making informed purchases.

When you shop at, you are tapping into more than 30 years of experience in the food and health industry, and of working with qualified partners. At, we select only top branded vitamins which consumers can trust and benefit from. Our motto is: Information, Value, Choices.

On a personal note, my loved ones say I am very passionate about this business, as I am constantly thinking and talking about it. Well, the internet never sleeps! Building has not been easy but I have enjoyed every minute of it. I see this venture as my passion rather than work. There is still much to be done, with many more people to reach and share the vision with, and many more products to deliver. One step at a time, my team and I will make your experience here at the best there is for you.

Wishing you health and fun.