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How Juice Is Made: From Produce to Product

What makes fruit juices so popular? The answer lies in its namesake: fruit. People instinctively and naturally associate fruit juices with the fresh, fleshy, edible, plucked produce that grow on trees and plants. As a result, fruit juices are perceived to be healthy.

The Juice on Fruit Juice

Fruit juice is a household favourite. It is a drink that few parents would discourage their children from consuming. In fact, if you have children, you would much prefer your children to be drinking fruit juice rather than that sinful fizzy drink!